New Lego Stores Will Soon Open in Hong Kong
- Jan 6, 2018
- 1 min read
Customers shopping for new products at a Lego store in Hong Kong. (Photo: JanB)
The multitude of Lego adult fans in Hong Kong will soon have plenty of options on where to buy new Lego products. The toy company is planning to open more brick and mortar stores in order to increase sales, since the demand for their products is currently falling in different parts of the globe.
Troy Taylor, the Lego general manager in Hong Kong, said that the region has the most loyal and biggest number of adult customers.
This was proven to be true when a lot of Hong Kong customers lined up early outside a Lego store in 2017 for the opening of the Causeway Bay branch. Fans queued up starting at 3 AM just to be the first to enter the new store.
There are also a lot of Southeast Asian Lego enthusiasts who prefer to buy their Lego products in Hong Kong, because of lower prices. The company also established its biggest store in Asia, which is located at the Mong Kok shopping district.
Comments